{"id":8024,"date":"2026-05-28T10:07:40","date_gmt":"2026-05-28T08:07:40","guid":{"rendered":"https:\/\/marcapar.com\/?p=8024"},"modified":"2026-05-28T10:07:42","modified_gmt":"2026-05-28T08:07:42","slug":"marcapar-transparence-label-cosmetique","status":"publish","type":"post","link":"https:\/\/marcapar.com\/fr\/conseils-dexperts\/marcapar-transparence-label-cosmetique\/","title":{"rendered":"Pourquoi MARCAPAR fait le choix de la transparence plut\u00f4t que d\u2019un label cosm\u00e9tique"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Dans l\u2019univers de la cosm\u00e9tique naturelle, les labels sont devenus des rep\u00e8res rassurants pour les consommateurs. Ils permettent d\u2019identifier rapidement des produits r\u00e9pondant \u00e0 un cahier des charges pr\u00e9cis et \u00e0 certains crit\u00e8res de formulation. Pourtant, chez MARCAPAR, nous avons fait un choix diff\u00e9rent : celui de la transparence totale et d\u2019un niveau d\u2019exigence construit autour de nos propres standards qualit\u00e9.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Label cosm\u00e9tique : quelles sont les limites ?<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-28247-RC2-72dpi-768x1024.jpg\" alt=\"\" class=\"wp-image-8031 size-full\" srcset=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-28247-RC2-72dpi-768x1024.jpg 768w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-28247-RC2-72dpi-225x300.jpg 225w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-28247-RC2-72dpi-1152x1536.jpg 1152w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-28247-RC2-72dpi.jpg 1486w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Un label cosm\u00e9tique a pour mission de certifier qu\u2019un produit respecte un ensemble de r\u00e8gles d\u00e9finies par un organisme r\u00e9f\u00e9rent. Sur le papier, cette d\u00e9marche semble garantir s\u00e9curit\u00e9 et naturalit\u00e9.<\/p>\n\n\n\n<p>Mais avec le temps et l\u2019exp\u00e9rience terrain, nous avons constat\u00e9 que certains r\u00e9f\u00e9rentiels ne correspondaient pas toujours au niveau de contr\u00f4le que nous souhaitions offrir \u00e0 nos partenaires et \u00e0 leurs clientes.<\/p>\n\n\n\n<p>L\u2019un des constats les plus marquants a \u00e9t\u00e9 l\u2019identification de r\u00e9sorcinol, un colorant synth\u00e9tique reconnu comme nocif dans des plantes pourtant issues de fili\u00e8res labellis\u00e9es. Cette d\u00e9couverte a renforc\u00e9 notre conviction : un label ne suffit pas toujours \u00e0 garantir la qualit\u00e9 et la puret\u00e9 r\u00e9elles d\u2019un produit.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MARCAPAR : un cahier des charges plus exigeant que certains labels cosm\u00e9tiques<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\">\n<p>Plut\u00f4t que de suivre un r\u00e9f\u00e9rentiel qui ne correspondait pas pleinement \u00e0 nos valeurs, nous avons d\u00e9cid\u00e9 de construire notre propre cahier des charges.<\/p>\n\n\n\n<p>Cette d\u00e9marche repose sur plusieurs engagements forts :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des contr\u00f4les <strong>qualit\u00e9 renforc\u00e9s<\/strong><\/li>\n\n\n\n<li>Des analyses r\u00e9alis\u00e9es par des<strong><strong> laboratoires ind\u00e9pendants<\/strong><\/strong><\/li>\n\n\n\n<li>Une s\u00e9lection <strong>rigoureuse<\/strong> des <strong>mati\u00e8res premi\u00e8res<\/strong><\/li>\n\n\n\n<li>Une <strong>exigence <\/strong>\u00e9lev\u00e9e sur l\u2019<strong>origine naturelle<\/strong> des ingr\u00e9dients<\/li>\n\n\n\n<li><strong>L\u2019exclusion<\/strong> volontaire de certains composants controvers\u00e9s<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Chaque formule MARCAPAR est pens\u00e9e avec la priorit\u00e9 d&rsquo;offrir des produits respectueux du cheveu, du cuir chevelu et de la sant\u00e9 des utilisateurs, sans compromis sur la performance des produits.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"461\" height=\"1024\" src=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/0735f2d9-1324-4738-943b-5ccd7d0587cb-461x1024.jpg\" alt=\"\" class=\"wp-image-8108 size-full\" srcset=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/0735f2d9-1324-4738-943b-5ccd7d0587cb-461x1024.jpg 461w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/0735f2d9-1324-4738-943b-5ccd7d0587cb-135x300.jpg 135w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/0735f2d9-1324-4738-943b-5ccd7d0587cb-691x1536.jpg 691w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/0735f2d9-1324-4738-943b-5ccd7d0587cb.jpg 720w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transparence cosm\u00e9tique : un engagement fondamental chez MARCAPAR<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"707\" src=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/Article-label.png\" alt=\"\" class=\"wp-image-8114 size-full\" srcset=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/Article-label.png 1003w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/Article-label-300x211.png 300w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/Article-label-768x541.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Chez MARCAPAR, nous pensons que la confiance ne doit pas reposer uniquement sur un logo affich\u00e9 sur un emballage. C\u2019est pourquoi nous avons choisi d\u2019aller plus loin avec une d\u00e9marche de transparence compl\u00e8te et accessible \u00e0 tous.<\/p>\n\n\n\n<p>Notre catalogue <a href=\"http:\/\/chrome-extension:\/\/efaidnbmnnnibpcajpcglclefindmkaj\/https:\/\/marcapar.com\/wp-content\/uploads\/2026\/04\/MARCAPAR-Catalogue-Transparence-AVR26-VDEF-2.pdf\"><strong>Transparence<\/strong> <\/a>permet \u00e0 chacun de consulter en d\u00e9tail la composition de nos produits, mais aussi de comprendre le r\u00f4le et l\u2019origine de chaque ingr\u00e9dient.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vous pouvez retrouver ces informations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sur notre site internet, dans la rubrique \u00ab <a href=\"https:\/\/marcapar.com\/fr\/nos-engagements\/\"><strong>Nos engagements <\/strong><\/a>\u00bb<\/li>\n\n\n\n<li>Directement sur chaque fiche produit, dans l\u2019onglet \u00ab<strong> Composition <\/strong>\u00bb<\/li>\n<\/ul>\n\n\n\n<p>Pour chaque produit, nous d\u00e9taillons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La composition compl\u00e8te<\/li>\n\n\n\n<li>L\u2019origine des ingr\u00e9dients<\/li>\n\n\n\n<li>Leur fonction dans la formule<\/li>\n\n\n\n<li>Leurs bienfaits<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Cette d\u00e9marche permet \u00e0 nos partenaires et \u00e0 leurs clientes de faire des choix \u00e9clair\u00e9s, en toute confiance.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi choisir une cosm\u00e9tique transparente plut\u00f4t qu\u2019un simple label ?<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 37%\"><div class=\"wp-block-media-text__content\">\n<p>Le choix de ne pas suivre un label cosm\u00e9tique n\u2019est pas un refus des engagements qualit\u00e9. Bien au contraire.<\/p>\n\n\n\n<p>C\u2019est la volont\u00e9 de conserver une libert\u00e9 d\u2019exigence plus \u00e9lev\u00e9e, d\u2019effectuer nos propres contr\u00f4les et de privil\u00e9gier une relation honn\u00eate avec nos partenaires et les consommateurs.<\/p>\n\n\n\n<p>Chez MARCAPAR, nous croyons qu\u2019une marque responsable doit avant tout \u00eatre capable d\u2019expliquer clairement ce qu\u2019elle met dans ses produits et pourquoi.<\/p>\n\n\n\n<p>Plus qu\u2019un label, nous faisons le choix de <strong>la<\/strong> <strong>transparence<\/strong>, de <strong>la<\/strong> <strong>sinc\u00e9rit\u00e9 <\/strong>et de <strong>l\u2019exigence<\/strong>.<\/p>\n\n\n\n<p><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-16988-RC2-rec-72dpi-1024x692.jpg\" alt=\"\" class=\"wp-image-8063 size-full\" srcset=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-16988-RC2-rec-72dpi-1024x692.jpg 1024w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-16988-RC2-rec-72dpi-300x203.jpg 300w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-16988-RC2-rec-72dpi-768x519.jpg 768w, https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/20240909-MARCAPAR-DAY-16988-RC2-rec-72dpi.jpg 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/marcapar.com\/ou-nous-trouver\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">Retrouvez nos produits dans les salons partenaires MARCAPAR ! <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi MARCAPAR ne suit-il pas de label cosm\u00e9tique ? D\u00e9couvrez comment la marque privil\u00e9gie la transparence, les contr\u00f4les qualit\u00e9 renforc\u00e9s et des formulations exigeantes pour proposer des produits capillaires naturels sans compromis.<\/p>\n","protected":false},"author":3,"featured_media":8035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-8024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingredients","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi MARCAPAR fait le choix de la transparence plut\u00f4t que d\u2019un label cosm\u00e9tique - MARCAPAR<\/title>\n<meta name=\"description\" content=\"Pourquoi MARCAPAR ne suit-il pas de label cosm\u00e9tique ? D\u00e9couvrez comment la marque privil\u00e9gie la transparence, les contr\u00f4les qualit\u00e9 renforc\u00e9s et des formulations exigeantes pour proposer des produits capillaires naturels sans compromis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcapar.com\/fr\/conseils-dexperts\/marcapar-transparence-label-cosmetique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi MARCAPAR fait le choix de la transparence plut\u00f4t que d\u2019un label cosm\u00e9tique - MARCAPAR\" \/>\n<meta property=\"og:description\" content=\"Pourquoi MARCAPAR ne suit-il pas de label cosm\u00e9tique ? D\u00e9couvrez comment la marque privil\u00e9gie la transparence, les contr\u00f4les qualit\u00e9 renforc\u00e9s et des formulations exigeantes pour proposer des produits capillaires naturels sans compromis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcapar.com\/fr\/conseils-dexperts\/marcapar-transparence-label-cosmetique\/\" \/>\n<meta property=\"og:site_name\" content=\"MARCAPAR\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T08:07:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T08:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marcapar.com\/wp-content\/uploads\/2026\/05\/Menthe-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/\"},\"author\":{\"name\":\"Manon\",\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/#\\\/schema\\\/person\\\/5da6224fccb00f3c52d91a20d1cd4c54\"},\"headline\":\"Pourquoi MARCAPAR fait le choix de la transparence plut\u00f4t que d\u2019un label cosm\u00e9tique\",\"datePublished\":\"2026-05-28T08:07:40+00:00\",\"dateModified\":\"2026-05-28T08:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/\"},\"wordCount\":600,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marcapar.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Menthe-scaled.jpg\",\"articleSection\":[\"Ingr\u00e9dients\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/\",\"url\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/\",\"name\":\"Pourquoi MARCAPAR fait le choix de la transparence plut\u00f4t que d\u2019un label cosm\u00e9tique - MARCAPAR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marcapar.com\\\/fr\\\/conseils-dexperts\\\/marcapar-transparence-label-cosmetique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marcapar.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Menthe-scaled.jpg\",\"datePublished\":\"2026-05-28T08:07:40+00:00\",\"dateModified\":\"2026-05-28T08:07:42+00:00\",\"description\":\"Pourquoi MARCAPAR ne suit-il pas de label cosm\u00e9tique ? 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